Although much of the search activity is for broad terms, many people forget the importance of local SEO.
What is local SEO?
It’s when someone has a service in their local area and they would like to be ranked higher in Google so they get more business locally.
A lot of people complicate how local SEO is done.
However, it really is just the same as any other type of search engine optimisation.
All you need to do is right some great content for your niche on a few different pages, link to it from great sources and also make sure you include your address details.
After that, you’re good to go.